Listen:

In Listen, we usually share a podcast, or a video task that will help you learn a new concept.

Today's podcast is about Effective storytelling.

https://cutt.ly/BwPd1WU0

In the world of content creation, storytelling is a crucial skill that can make a significant impact on your success. Whether you are a blogger, a social media influencer, or a business owner looking to engage your audience, telling good stories can help you achieve your goals.

By incorporating narratives into your content, you create a deeper connection with your viewers, encouraging them to follow you and do business with you.

One of the key reasons why storytelling is important for creating content is that it helps engage the viewer. Humans are naturally drawn to stories. They capture our attention, trigger emotions, and make information more memorable.

When you incorporate storytelling techniques into your content, whether it's through a blog post, a video, or a social media update, you create a more engaging experience for your audience. Instead of simply presenting facts or information, you create a narrative that your viewers can connect with and relate to. This emotional connection encourages them to continue following your content and to share it with others.

Why are we sharing this podcast?

Well, you read the theory, but the podcast explains it with examples. The episode leaves you with a clear understanding of what good storytelling is.

Do:

In this section, we usually leave you with a task to do related to the resource we share earlier.

The task:

Think about 5 advertising campaigns that you remember, whose stories and taglines you remember. Let's understand those advertisements from the framework we studied earlier. That will help us find out the one thing that made the ad memorable.

The module is open for student comments, you can leave your answers in the comments!