So before we begin

I have a question for you

How many types of content are there?

5? 10? 20?

At this stage, we have probably completely confused you.

You might think there are different types of content.

But no.

There are different types of creators.

But only two types of content.

Understanding this difference will help you:

• Plan your content
• Pick your niche
• Earn a living
• Attract an audience
• Maybe become famous?

What we are trying to say is

This distinction will change everything for you.

And not many people talk about it this way.

Are you ready?

REMEMBER THESE TWO WORDS

FOR

&

AS

They will make all the difference.

Many of you must be business owners

And one of the most potent ways you can improve your sales

........is to create content on social media

There is no two ways about it

Building content creates trust. It shows you have the authority to do what you say you will. The audience starts to trust a person when they see their expertise. And the next time they want to buy something, they will consider you because of the "trust" factor

Many brands can use Meta, Instagram, X, YouTube, Pinterest, LinkedIn to create an image or build their brand.

On the other hand, there are many of you who want to create content

So that YOU can be a brand

So that YOU become the business

You probably enjoy expressing your thoughts and engaging with people

Whatever option you choose, it is totally okay

You may want to create content and make a business out of it

You may want to use social media to help get sales for your business

You may also do a combination of BOTH

For example,

Using social media to get clients for your coaching, consulting, personal training business

AND

Gaining from monetization, branding, community building as a content creator

Lesson Summary

There are two main types of content: content created by businesses to improve sales and build trust, and content created by individuals to establish themselves as brands and engage with others. Businesses can use social media platforms like Facebook, Instagram, YouTube, Pinterest, and LinkedIn to create content that showcases their expertise and builds their brand image. On the other hand, individuals may create content to become a brand themselves, expressing their thoughts and engaging with people. Both options are valid, and some may choose to combine both approaches, using social media to attract clients for their business while also benefiting from monetization, branding, and community building as a content creator.